The Upcoming 45th edition of China International Furniture Fair Guangzhou (CIFF Guangzhou 2020) will launch the International Brands Hall for the first time during Phase 2 of the event.

The trade fair is scheduled to be held from March 18 to 21 and 28 to 31 in Guangzhou. It will include three trade shows focused on three market segments: Home Furniture/Home Décor/Outdoor Furniture, Office Furniture, and CIFM/Interzum Guangzhou.

The International Brand Hall will be launched in the Office Show.

In 2020, the fair will be spread out over 760,000 sq m and host over 4,300 exhibitors, attracting more than 300,000 professional visitors from over 200 countries and regions.

CIFF Guangzhou 2020 will host an amount of leading overseas brands and several international pavilions, which will comprehensively improve both the structure and the quality of the exhibitors, promote the globalisation and reinforce the competitiveness as a prior trade platform for new arrivals and business communication.

Internationally renowned office furniture brands will gather in the first edition of International Future Office Exhibition which is designed to create a wonderland of Oi (Office imagination). Marking its first presence, Turkish pavilion will join in to showcase the industrial fashion, along with other overseas office furniture forces including Korean pavilion.

CIFF Guangzhou is not only appealing to hundreds of outstanding exhibitors from home and abroad, but also to plenty of domestic and international visitors. Its strong competence of export has been widely acknowledged.

In the background of a slowing growth of the global economy and a more complicated situation in the international trades, CIFF Guangzhou remains a stable improvement in both the quantity and quality of the professional visitors.

The 43rd edition of CIFF Guangzhou attracted 297,759 professional visitors coming from over 200 countries and regions. There are international importers and exporters, distributors, retailers, brand chain stores, designers, architects and estate agents, which reveals the diversity of the visitors.

With the drive of the Belt & Road Initiative, more and more emerging countries alongside the Road have become an important market with great potential, which will bring new opportunities to the furniture industry.

There is also an increasing amount of visitors coming from the Middle East countries like Saudi Arabia and the United Arab Emirates, which place tremendous demand on furniture of diverse styles, new designs and good value.

In order to adapt to the trade situation and exploit the emerging market, CIFF team has followed the B&R to explore multiple channels by the means of communicating with most of the national trade associations from the UAE, Indonesia, Myanmar, Singapore, Thailand and Malaysia.