2020 Marks the 50th anniversary of the establishment of diplomatic relations between China and Italy, and the Belt & Road Initiative (BRI) will bring unlimited Opportunities for the China-Italy Trade.

Suning International aims to bring over 150 high-quality Italian brands to consumers in China to fully implementing the Suning-ITA Authentic Italian Promotion through close cooperation with Italian Trade Agency (ITA), which further increases the scale of Suning’s Italian Product procurement while expanding the strategic layout of overseas imports.

Recently, Suning International launched the Authentic Italian Pavilion on the Suning owned e-commerce platform Suning.com.

The Authentic Italian Pavilion is a collaboration between Suning International and Italian Trade Agency (ITA) to create an online platform to promote Italian Products for domestic consumption in China.

It allows more Chinese consumers to choose high-quality Italian goods selected by Suning International’s overseas buyers without travelling aboard. Additionally, Suning International is working on a series of national pavilions through its advantages in overseas deployment.

Suning International helps high-quality small and medium-sized brands enter the Chinese market, especially those emerging brands that have distinctive overseas features but haven’t gain nationwide popularity in China.

Leveraging the foundation of Suning’s advantages of the localised full scene, full chain, and Omni-Channel marketing solution, Suning swiftly aggregates the targeted audience on the platform, completes the commercial packaging, and provides localised campaigns and sales strategy.

While providing additional outlets for traditional e-commerce retailers, Suning also provides a customised “content + marketing + channels” full-chain solutions like Buyer Selection, IP Incubation and Innovative Content Scenarios as the brand attributes. Suning strives to attract more Increasingly personalised and young Chinese consumption upgrade population.

The in-depth cooperation between Suning International and ITA indicates that Suning will further utilise the resource advantages of online and offline integration development, continue to highlight smart retail as a mainstream model leading the transformation of the global retail industry, and will further promote the cooperation with well-known overseas brand manufacturers to create more original foreign lifestyles meet the needs of consumers to upgrade both quality consumption and service experience.