The Beijing Organizing Committee for 2022 Olympic & Paralympic Winter Games announced on Friday the creative light show services supplier for the Games, making it the 37th Sponsorship Enterprise that has been Officially Recognized.
Landsky Technology Group Company has been a participant to many of the nation’s major events, including the 2008 Beijing Olympics, the G20 Summit in Hangzhou in 2016, the APEC Summit and the Belt & Road Initiative (BRI) Summit in Beijing.
It is expected to offer landscape design services for the upcoming Beijing Winter Olympics.
An official has said that with this announcement, there will be a stronger drive to upgrade light services at venues.
“Next we will focus on offering high-standard services for venues in Chongli of Zhangjiakou, Yanqing as well as the Olympic Central District. Moreover, we are also going to develop some programs and products themed around the Winter Olympics,” said Liang Yi, a person in charge of the Official Creative Light Show Services Executive Supplier of Olympic and Paralympic Winter Games Beijing 2022.
Piao Xuedong, the director of the marketing department under the Beijing Organizing Committee for 2022 Winter Olympics, said that the light shows are an important part of the event as it will add a celebratory ambiance to the Games.
“Creative light show services are an important part in the preparations for the Winter Olympics. As we all know, all our venues and cities need creative light shows at night which should also be scientific and environmentally-friendly. Our work in developing the market will continue. By the end of the year, more sponsors at different levels are expected to cooperate with us,” he said.
As part of the Games’ official marketing program, Beijing 2022’s sponsorship system breaks members into four tiers, official partners, sponsors, exclusive suppliers and suppliers based on different prices and rights.
Up to now, the committee has signed 37 sponsorship companies, namely 10 official partners, 11 official sponsors, nine official exclusive suppliers and seven official suppliers.