Belt & Road International Food Expo (BRIFE)

The Belt & Road International Food Expo (BRIFE) takes Hong Kong’s superiorities as an international “Super-Connector” in finance, trade, logistics and professional services, provides a solid B2B & G2B trade platform of agri-food business and industries among and beyond the Belt & Road.

With the Hong Kong-Zhuhai-Macao Bridge and the Hong Kong Section of Guangzhou-Shenzhen-Hong Kong High Speed Rail came into service, enhances the connection and synergies of economy, logistics and culture within the area. BRIFE 2019 will come with larger scale, more diversified supporting activities, to create more business opportunities for participants.


Location: Hong Kong SkyCity Marriott Hotel, Hong Kong.
11 to 13 June, 2019.


Food Trade

BRIFE’s food trade is an excellent platform for F & B exporters and suppliers to promote their products to buyers around the world. Also, you can access more than 70 new markets from the countries along Belt and Road.

This hall contains a wide variety of high quality food products including meat, poultry, seafood, dairy products, fresh fruits, vegetables, frozen food, etc… bringing the most fantastic showcase to the exhibition.

Halal Food

The global Halal food industry is estimated to be worth US$2.3 trillion, 80% of Halal food are depending on imports.

With the support of the Belt and Road, it brings a huge business opportunities for Halal food industry. Grasping this rapidly expanding demand in the markets, Halal food is inevitably the spotlight in the exhibition.

Professional Service

BRIFE invites comprehensive professional service exhibitors to foster the business opportunities of food industries along the Belt and Road which includes cross-border e-commerce, logistics, legal, tax and accounting, quality certification and professional technical services and etc.. The cross-border e-commerce enterprises and platform providers will be invited to assist the food industries to explore the B2C online consumer markets.

With infrastructure connectivity, the reduction of cost and time in transportation will stimulate the demand of consumers’ food markets along those Belt and Road countries. Logistics exhibitors are engaged to provide related transportation solutions. Professional law firms will take part in the event to offer legal consulting service to tackle the issues related to the rules and regulations encountered in the cross-border business. International certificate and quality assurance authorities and institutes are ready to help the food industries on Halal food safety and quality certificate.


The agriculture and food industries are important to the global production industry. As the globalization process is speeding up, it brings a great impact and challenges to the agriculture and food industries. The Belt and Road (B&R) in China is gradually implemented, it injected & strengthen for the economic globalization and created a new platform of global economic development.

Wine & Spirits

It offers a wide range of high quality wine and spirits, beer and other alcoholic beverages, as well as wine production, wine education, logistics & services to worldwide buyers etc.