A Symposium, Integrating culture and tourism, was held at the British Museum on Tuesday. Heavyweights from both China and the UK attended the event and shared their stories and insights.

Presented by China National Tourist Office London and co-organised by CTS Horizons, the forum focused on the current development of China’s tourism industry, and sharing experience and insights in combining culture and tourism.

Yu Peng, Minister Counsellor for culture at the Chinese Embassy in London, said that China-UK cultural tourism exchange programs should encourage support for bilateral cultural learning and sustainable development.

More high-quality cultural communication activities will allow more involvement and participation for people from both countries.

Carma Elliot, British Council Director China, said that the British Council is celebrating its 40th anniversary in China this year.

She emphasised that cultural cooperation based on tourism cooperation should not stop at two-way tourism, but carry on in-depth cooperation in culture because both countries have rich histories and diverse regional cultures.

Representatives from the Stratford-on-Avon District Council, British Library, Royal Botanic Garden Kew and the British Museum shared their stories and insights on topics such as new technology and tourism.