The Dubai Fashion Days 2019 opened Sunday to showcase upcoming and established designers from China and the United Arab Emirates (UAE), and the wider Middle East.

The glamorous five day event will reaffirm Dubai’s position as a global platform capable of elevating the Chinese fashion industry, spreading Chinese culture, and boosting China-UAE Cooperation.

The UAE is one of the first Countries that joined the Chinese Belt & Road Initiative. China has become the UAE’s first largest trading partner.

The first edition of Dubai Fashion Days in 2018 gathered 30 of the most influential fashion institutions from China in Dubai and attracted more than 20,000 visitors. Building on its inaugural success, the second edition will seek to once again transform Dubai into a sprawling catwalk.

“This event will help more Chinese fashion designers and brands go to the world via Dubai and also allow the local Arab people to look at and enjoy the beauty of Chinese costumes and, actually, also the beauty of Chinese culture.

I believe this event is of important significance to promoting people-to-people connectivity, mutual understanding, interactions and mutual learning between the two ancient civilisations,” said Li Xuhang, China’s Consul General to Dubai.

The event is part of the Halla China initiative that was proposed by the UAE Vice President and Prime Minister Sheikh Mohammed bin Rashid Al Maktoum in July 2018 ahead of Chinese President Xi Jinping’s visit to the emirates as an important measure to explore opportunities that encourage and facilitate economic development through trade, investment, culture and tourism.

“The Dubai Fashion Days witnesses close cultural exchanges between the two countries. We will host a variety of activities in the future to further enhance each other’ cultural exchanges,” said Sheikh Majid Al Mualla, chairman of the Board of Directors at Halla China.