As an important oriental starting point of the ancient Maritime Silk Road and a core area of the 21st Century Maritime Silk Road, Fujian, China has achieved fruitful results in trade and cooperation with countries and regions along the maritime silk road in recent years.

Many of Fujian’s brands are entering the global perspective and promoting the “going out” of the goods is one of important contents.

Thailand is an important country in the “Belt & Road”. It is the second-largest economy in ASEAN and the fourth largest trading partner of China in ASEAN countries.

It is the logistics, trade and financial centre of ASEAN. As the “ASEAN Heart” and “Asian Umbilical Belt”, the economy has been showing rapid development.

Last year, the total import and export trade between Fujian and Thailand was 28.16 billion yuan, growing 5.1% year-on-year.

As of 2018, Thailand invested 151 projects in Fujian with contractual foreign investment of 450 million US dollars; Fujian has 16 foreign companies and branches investing in Thailand. The agreed investment amount is 86.219 million US dollars.

“Fujian Brands on the Maritime Silk Road” (Thailand) was the first stop of the series activities of the Fujian Provincial Department of Commerce in 2019.

Based on 2019 China-ASEAN (Thailand) products exhibitions, it was held September 5-7. China Fujian Provincial Department of Commerce set up Fujian Brand Pavilion, which showed the overall image of Fujian Province, demonstrating Fujian’s enabling business environment and reform and opening up results, and exhibiting Fujian brand products.

Meanwhile, the enterprise product exhibition area consisted of more than 83 (91 booths) brand enterprises in food, shoes, clothing, home, building materials etc. The site welcomed many international merchants to visit and cooperate in the booth.

On September 5th, the “Fujian Brands on the Maritime Silk Road” (Thailand) business
matchmaking meeting was held in EH100 Pavilion in Bangkok. Four Thai business associations and 33 selected Fujian brand enterprises were invited.

Over 70 Fujian and international business representatives attended the meeting.

Six Fujian brand enterprise representatives introduced their companies and latest products, negotiated with international merchants with decision-making power to achieve accurate results with international merchants, further expanding Thailand and its surrounding markets.