Tourism Malaysia is embarking on a comprehensive digitalisation journey to promote Malaysia and tap Chinese inbound tourist market via Mafengwo, the Chinese Travel Services and Social Networking platform.

Among those present at the ceremony were Malaysia Tourism Promotion Board Deputy Director of International Promotion Division (Asia/Africa) Chan Hon Mun together with MaFengWo Senior Vice President Yu Zhuo and Director of International Partnership Mona Liu. 

Chan Hon Mun said; ‘smart tourism’ would be a key thrust to increase tourism based receipts, especially from growing independent travellers.

“China is currently our third largest tourist source market after Singapore & Indonesia”

At a Ceremony to highlight its latest localisation strategy dubbed “2020 MaFengWo Go Around Malaysia”, the company said it aimed to tap into the Malaysian tourism market in a localising its marketing strategies.

This would include recognising the contribution of local merchants by rewarding them with its signature “MaFengWo Users’ Top Pick” accreditation and help Chinese tourists discover less known local destinations, it said in a statement.

“MaFengWo looks forward to assist Malaysian tourism industry players by creating a richer online content resources for Chinese travellers, thus building a localised marketing ecology in Malaysia,” Yu Zhuo said in her welcoming speech.

The event ran parallel with a Memorandum of Understanding (MoU) Ceremony between MaFengWo, which literally translated as “bee nest” and its Malaysian business partner, Adfinity Media, who will serve as the only local advertising platform for Malaysian businesses that are keen to advertise on MaFengWo.

The collaboration is the first for MaFengWo in Southeast Asian countries and follows the company’s efforts to expand since the beginning of the year, having announced its globalisation plan in Japan as well as a collaboration with Tourism Australia.

China’s outbound tourism saw steady growth in the first half of 2019, and Countries participated in the Belt & Road Initiative (BRI) have emerged as popular attractions for Chinese Tourists.