On the first day of 2020, Sun Yi finally received the e-mail she had long been waiting for.
It contained the final version of her wedding plan.

The plan, which had gone through nearly 10 revisions, offered the 29 year old a “New Chinese Style” wedding ceremony in March, which she described as being “traditional, but not old fashioned” and “ritualistic but with style.”

Since China’s opening-up in the late 1970s, influenced by Western culture, many Chinese couples living in big cities favoured Western-style wedding ceremonies, which they thought were more ritualistic and romantic.

However, in recent years, traditional Chinese weddings are back in vogue among the country’s newlyweds, as many of them no longer consider Western-style gowns and vows of “I do” an essential part of the wedding ceremony.

Instead, they now prefer wearing Tang Dynasty-style clothes and performing traditional rituals at wedding ceremonies the same way their ancestors did hundreds, even thousands of years ago.

In a traditional Chinese wedding, the couple usually wears red, which symbolises auspiciousness in the Chinese culture, and the venue of the ceremony is also richly decorated in red.

The couple will perform a three-bow ritual, namely to heaven and earth, to their parents and to each other

In Lanzhou, capital of northwest China’s Gansu Province, several wedding planning companies are sparing no effort promoting their “Chinese style wedding packages,” which offer a wide range of choices for wedding plans.

“Chinese-style weddings account for nearly 40 percent of our orders. Customers often need to make reservations six months in advance,” said Zhang.

Wang Yiru, a wedding planner in Lanzhou Xinxin Wedding Service Company, said the preparation for a Chinese-style wedding is usually very time-consuming and costly.

Chinese-style wedding ceremonies usually cost more than 40,000 yuan (about 5,775 U.S. dollars) and some even exceed 200,000 yuan. That usually covers the expenses of venue design, photography, make-up services and hiring a wedding MC.

“Wedding ceremonies reflect social and cultural changes. As people’s living standards improve, they go for more individualised choices,” said Wang Zongli, a Professor at Northwest Normal University.

Experts also believe that the revival of Chinese style weddings is part of a larger social & cultural trend that prizes tradition over modernity

“With China’s economic and social development, many young people are starting to search for their cultural identity, which is also a reflection of their growing cultural confidence,” said Zhu Yongbiao, Executive Director of the Research Center for the Belt & Road of Lanzhou University.